Roofing leads that are exclusively yours — not shared with four roofers and Modernize’s entire database
We build complete roofing lead generation systems for residential, commercial, and storm restoration roofers. SEO, Google Business Profile, Local Services Ads, paid search, and insurance/storm outbound — engineered to deliver high-intent roofing leads directly to your phone.
Most roofing leads are shared bidding contests sold to four roofers at $80-$150 a pop — before you even pick up the phone
Modernize sells the same roof replacement prospect to four roofers before you even get the lead notification. Angi charges $80-$150 per shared roofing lead that’s already been called twice. HomeAdvisor, Networx, ServiceDirect, and RoofingProsXL run the same playbook. Meanwhile, the homeowner is shopping five contractors for a $25K reroof and increasingly cynical about every quote they get. By the time you call back, you’re selling against four roofers you’ll never meet, on a project they’re still 30 days from deciding on.
A roofing lead generation system is the asset that makes you the first roofer they call, not the fourth — and the only one in the conversation. SEO that ranks you for “roofer near me” and “roof replacement [city].” A Google Business Profile that dominates the map pack. Local Services Ads with the Google Guaranteed badge. Insurance and storm outbound when severe weather hits your market. A pipeline you build once and compound on for years — capturing the same leads everyone else is paying Modernize for.
Every shared-lead aggregator your competitors are paying right now
Roofing has the most aggressive lead aggregator ecosystem of any contractor trade because the ticket sizes ($10K-$40K residential, $50K-$500K commercial) justify $50-$150 per shared lead. These are the marketplaces selling the same prospect to four of your competitors:
Three intents drive every roofing lead — and each one converts wildly differently
The mistake most roofing contractors make is treating every roofing lead the same. An emergency “active leak” call converts at 60-80%. A research-phase “new roof cost” lead converts at 5-15%. An insurance restoration claim converts at 30-50% but pays the full retail roof price. They cost the same dollar to generate. They’re worth wildly different amounts. We build separate funnels for each intent.
“Active leak / damaged roof”
Highest-converting roofing leads in existence. Keywords like “emergency roof repair near me,” “roof leaking,” “tarp installation.” Decision happens in under 24 hours. Close rate 60-80% if you can answer the phone and dispatch fast.
“New roof / full replacement”
The highest-ticket retail roofing leads — $10,000-$40,000 jobs. Keywords like “new roof cost,” “roof replacement near me,” “asphalt vs metal roof.” Longest research cycle (14-45 days). Close rate 8-20% but LTV justifies patience.
“Storm damage / insurance claim”
Completely unique to roofing. Homeowner has hail or wind damage. Insurance covers most or all of the roof at retail pricing. Keywords like “storm damage roof,” “insurance roof claim,” “hail damage inspection.” Close rate 30-50% at retail pricing.
Storm and insurance roofing leads aren’t the same business as retail roofing leads
This is the angle nobody talks about. Roofing is the only contractor trade with a parallel sales motion driven entirely by weather and insurance. Retail roofers compete on price, financing, and reviews. Storm roofers compete on claim-handling expertise and speed-to-inspection. Same trade, two completely different sales conversations — and two completely different lead generation systems. We build either or both.
Retail roofing leads
Homeowner-funded reroofs and repairs. Predictable year-round demand. Compete against 3-5 other roofers on price, financing, warranty, and reviews. The lead system is built around search capture and conversion-optimized sales.
- SEO for “roofer near me” and “roof replacement [city]”
- Google Business Profile + 100+ reviews for map pack dominance
- Local Services Ads with the Google Guaranteed badge
- Financing-focused landing pages (most homeowners can’t cash-pay $25K)
- Lead nurture for the 30-day decision cycle
Storm & insurance roofing leads
Insurance-funded restoration work after hail, wind, or hurricane damage. Demand is spike-driven (1-2 major storm events per market per year can produce 12 months of work). Compete on claim-handling expertise and inspection speed. Higher margins because insurance pays retail.
- Storm-tracking content that ranks the day of major weather events
- “Free roof inspection” and “hail damage inspection” landing pages
- Canvass-and-door outbound positioning in affected zip codes
- Insurance adjuster relationship building (long-term referral pipeline)
- Educational content on the claims process (most homeowners are confused)
Every channel that delivers roofing leads — built into one system
Most roofing lead generation companies sell you one channel and call it a strategy. We build the full system because roofing leads come from multiple places: search, the map pack, pay-per-call ads, insurance restoration outreach, and direct commercial outbound. Single-channel lead generation is how roofers stay invisible during storm season and lose the highest-margin work in their market to a competitor with a better system.
Roofing SEO & organic search
Service pages and city pages that rank for every retail, emergency, and replacement roofing keyword in your market — from “roofer near me” to “commercial roofing contractor [city].” The channel that keeps producing roofing leads at fixed cost while your competitors pay Modernize $80 a lead forever. See our full roofing SEO breakdown →
Google Business Profile
The map pack captures more than half of all local roofing searches. We optimize your GBP with extensive project photos (homeowners scroll through more roof photos than any other trade), drive review velocity (roofing needs 100-200+ reviews to dominate), and lock down the 3-pack across every city in your service area.
Google Local Services Ads
Roofing is one of the trades where LSAs work best. The Google Guaranteed badge sits above every other result and the pay-per-call model means you only pay when someone actually calls. Set up and managed alongside the broader system — especially powerful for emergency roof leak and storm damage searches.
Google & Bing paid search
While SEO compounds, paid ads fill the gap. We run roofing-specific Google Ads campaigns built around emergency keywords (where conversion is highest), replacement keywords (where ticket size is highest), and storm-event keywords during weather spikes — with bid management that captures the lowest-CPC windows.
Insurance & storm restoration outbound
Roofing-unique channel. Targeted outreach in zip codes affected by recent storm events, plus long-term relationship building with insurance adjusters and public adjusters. This is the highest-margin roofing work available, and it’s mostly missed by retail-focused lead generation companies.
Outbound to property managers & facilities
For commercial roofing leads ($50K-$500K projects), search alone isn’t enough. We run targeted outbound to facility managers, property management firms, multi-family operators, and commercial real estate companies — the buyers behind every commercial reroof and recurring maintenance contract.
Lead generation tailored to your specific roofing specialty
An asphalt shingle roofer needs different leads than a flat-roof TPO specialist. A storm restoration crew is on a completely different sales motion than a metal roof installer. We build sub-specialty lead funnels because the keyword sets, buyer profiles, and ticket sizes are all different.
Asphalt shingle roofing
The volume leader of residential roofing. Replacement and repair searches.
Highest residential volumeMetal roofing leads
Standing seam, corrugated, stone-coated steel. Higher ticket, growing fast.
High ticket, low competitionFlat & commercial roofing
TPO, EPDM, modified bitumen, built-up. Commercial pipeline.
Highest ticket, lowest competitionTile & slate roofing
Concrete tile, clay tile, natural slate. Premium residential markets.
Specialty / luxuryStorm restoration
Hail and wind damage. Insurance-funded retail-priced reroofs.
Highest marginsRoof repair leads
Active leaks, missing shingles, flashing. Emergency intent.
Highest conversionGutter installation
Gutters, gutter guards, leaf protection. Cross-sell on every reroof.
Recurring upsellSolar & roof + solar
Solar-ready reroofs, solar panel install partnerships. Fast-growing.
Emerging nicheTwo completely different buyers. Two completely different lead systems.
A homeowner whose roof is leaking is Googling for the closest roofer. A facility manager handling 22 commercial properties is on a multi-bid evaluation. Same trade, completely different lead generation playbooks. Most agencies pick one and ignore the other. We build both.
Residential roofing leads
Homeowner searches, mixed retail/storm/emergency intent, faster decisions. The system is built around search capture, map pack dominance, and conversion-optimized landing pages with financing options.
- Emergency capture funnels for active leaks and storm damage
- City-by-city local landing pages for every service area
- Google Business Profile + extensive project photos in gallery
- Local Services Ads for immediate-intent buyers
- Financing landing pages (GreenSky, Hearth, EnerBank)
Commercial roofing leads
Facility managers, property management firms, multi-family operators, and commercial GCs. Longer sales cycles, $50K-$500K contracts, and a search behavior that looks nothing like residential. The system is built around capability content and targeted outbound.
- Capability pages for TPO, EPDM, modified bitumen, and built-up systems
- Outbound to property managers, facility maintenance directors, and multi-family operators
- Maintenance contract marketing for commercial property portfolios
- Roof asset management positioning (recurring inspection service)
- Case study content built around named commercial accounts
The same playbook that landed Walmart and Chick-fil-A for our concrete company lands commercial roofing accounts for our roofing clients
Same SEO, GBP, paid, LSA, and commercial outbound playbook — adapted for roofing’s storm-driven demand spikes, insurance-claim economics, and the financing-driven residential sales cycle.
Before he started Construction SEO Pros, Keaton Bandhoesingh ran ATL Concrete Contractor — a Marietta, GA commercial flatwork company. Year one of the system delivered $4M in revenue from SEO and outbound combined. By year three, the business had repeat contracts with Walmart, Tractor Supply, Chick-fil-A, and the Georgia Department of Transportation — $20M in annual revenue and a successful exit.
The system is contractor-agnostic. Same channels, same sequencing, same compounding asset model. The commercial outbound playbook that landed Walmart for ATL Concrete is the same playbook that lands commercial reroofs for our roofing clients — same facility managers, same property management firms, same multi-location operators. For roofing we adapt the keyword set (retail vs storm vs commercial), add the storm-restoration funnel, and tune for the insurance-claim economics.
Read both case studies →Find out where your roofing leads are coming from — and where they should be
We’ll audit your current roofing lead sources, analyze where your competitors are getting theirs, and show you the specific channels and keywords you should be capturing but aren’t — including the storm and insurance restoration pipelines most roofers completely miss. No pitch, no pressure — just data.
- Full audit of your current roofing lead channels (SEO, GBP, paid, LSAs)
- Competitor lead-channel breakdown — see who’s ranking and why
- Keyword gap analysis across retail, storm, replacement, and commercial intent
- Custom roofing lead generation roadmap you can use with or without us
Get your free roofing lead audit
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From shared bids to a predictable roofing pipeline in four phases
Roofing lead generation isn’t one tactic — it’s a system of channels working together across retail, storm, and commercial intent. Here’s exactly how we build it, in the order we build it.
Roofing lead audit & channel mapping
We pull every roofing lead from the last 12 months by source, calculate true cost-per-lead by channel and intent (retail vs storm vs commercial), and map the gaps. You see where your roofing leads come from now, what they cost, and what you’re leaving on the table — especially in storm restoration and commercial pipelines.
Capture systems (SEO + GBP + LSA)
We build the infrastructure that captures every roofing prospect already searching: SEO-optimized service and city pages for emergency, replacement, and storm intent; full Google Business Profile dominance with project galleries; and Local Services Ads in markets where they fit (roofing is one of the strongest LSA verticals).
Demand systems (paid + outbound)
For commercial roofing leads, storm restoration, and high-ticket replacement work, capture isn’t enough. We layer in Google Ads, storm-event outbound in affected zip codes, targeted outreach to property managers and commercial real estate, and adjuster relationship building.
Conversion & attribution
Call tracking by source, automated review acquisition, and monthly reporting that shows every roofing lead by channel, cost, and revenue. You see exactly which dollar is producing storm restoration, which is producing $25K retail reroofs, and which is wasting your time on tire-kickers.
Why a former contractor built a roofing lead generation agency
The lead generation playbook we use for roofing isn’t a theory we read in a marketing blog. It’s the same system our founder used to scale his own contractor business — after losing thousands of dollars to agencies that didn’t deliver.
Keaton Bandhoesingh
Before starting Construction SEO Pros, Keaton spent 7+ years in the construction industry — managing crews, bidding jobs, and ultimately scaling ATL Concrete Contractor from $500K to $20M in annual revenue. He’s personally managed over $100M in contractor sales.
Like most roofing contractors, he tried every marketing agency before he figured it out himself. He paid $3,000-$5,000 a month to agencies that produced nothing. So he built every lead generation system in-house — SEO, Google Business Profile, paid ads, outbound — and rode it to a 40x exit.
Construction SEO Pros exists so roofing contractors don’t have to lose what he lost figuring this out the hard way. Read his full story →
We don’t sell roofing leads. We build the system that produces your own.
There are three other places to get roofing leads: shared lead aggregators (Modernize, Angi, HomeAdvisor, Networx, ServiceDirect, RoofingProsXL, Thumbtack), pay-per-lead services that resell to your competitors, or generalist marketing agencies that don’t understand storm-cycle economics or insurance-claim workflows. Here’s why roofing contractors leave all three for us.
Exclusive roofing leads, not shared bids
Every roofing lead our system produces is yours alone. No auctioning the same $25K reroof to four roofers. No racing to call before Modernize sells the lead to the next contractor on their roster. Homeowners call your number directly, your sales team books the inspection, and no other roofer is in the conversation.
We’ve been the contractor
Our founder ran a contractor business from $500K to $20M. He’s bid jobs, managed crews, and felt what it’s like to pay agencies $3-5K/month for nothing. Every system we build is built on operator experience — not marketing theory or assumptions invented by someone who’s never run a tear-off crew.
Built for retail, storm, AND commercial
Most roofing lead generation companies do retail or storm or commercial — not all three. We build all three because most roofers leave revenue on the table by ignoring one of them. The retail roofer who never works storm misses the highest-margin work in their market. The storm chaser who never builds retail starves between events. The residential roofer who never goes commercial caps their LTV.
Transparent roofing lead attribution
You see exactly where every roofing lead came from, what each channel cost, and what each one returned. Call tracking by source. Revenue tied back to keyword. Storm-driven leads vs retail leads tagged separately. No vanity metrics, no PDFs of impressions. Just roofing leads, sources, and dollars.
Stop renting roofing leads from Modernize. Start owning your pipeline.
Book a free roofing lead generation audit. We’ll show you where your competitors are getting leads, where you’re losing them, and exactly what it would take to fix it — across retail, storm, and commercial.
Book my free roofing lead audit →